Most people visit the same 10 websites every day. Behind them is a vast, mostly hidden web — indie blogs, personal sites, passion projects, and niche communities that never appear in mainstream search results. This is where you find them.
hand built radio transmittersourdough scienceamateur telescopesvintage synthsurban foragingwooden boatscommunity radiofolk mathematics
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Small Sites First
We actively surface low-traffic, independent websites. The smaller the site, the more interesting it usually is.
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Against the Monoculture
Big platforms and content farms are deprioritised. We don't reward SEO spend or domain authority.
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Discovery Mode
Search for something. Find something else entirely. The best part of the old internet was what you stumbled onto.
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Private by Design
No profile. No cookies. No history. You're a person making a wish, not a data point to be monetised.
The web used to feel alive
Personal homepages. Passion projects. Forums where experts argued for free. Fan sites built with love and bad CSS. The early internet rewarded curiosity and punished nobody for being niche. Then traffic became money, and money became the algorithm, and the algorithm swallowed everything. MAI Wishing Well is a bet that the rest of the web is still out there — you just need a different kind of well to find it.